I left home on December 27 2013. When I left I had 3 bags packed. One for our trip to Mazatlan to celebrate the new year with our friends the Vermace’s. One for my January term class on the west coast, and finally a bag full of ski gear for the rest and relaxation trip to Breckenridge. Since leaving home I have travelled a bit over 10,000 miles. My means of travel has included several flights, two long train trips on Amtrak, some time in a car, and lots of time on public transportation.

In the last 35 days I’ve had more experiences than many people would have in a lifetime. I say this out of a sense of gratitude, and to remind myself how lucky I am.

• I’ve body surfed in the Pacific Ocean on the beach in front of our rented house in Mazatlan called the Sand Castle. Calling the Sand Castle a house is a bit of an understatement.

• I’ve been deep sea fishing, and reeled in a large Dorado (Mahi Mahi), which was cleaned dockside, and prepared on the grill at the Sand Castle just hours later.

• I’ve toasted the New Year watching fireworks over the beach from the fourth floor of the Sand Castle.

• I’ve gotten to know a group of 11 Luther Students well, and watched as they talked with and learned from some of the most successful entrepreneurs in the country.

• I’ve had four days in Seattle to visit Pike Place Market, eat seafood, visit Pioneer Square. During the same period we visited Amazon, Microsoft, VMWare, and Percognate.

• The Amtrak from Seattle to San Francisco promised spectacular views and a comfortable ride. While the ride was comfortable, if I did it again, I would definitely spring for sleeper cars for the group.

• I’ve had four days on Fisherman’s Wharf, led a bike ride across the Golden Gate Bridge, and beyond Suasalito. While in San Francisco we visited Strava, Pinterest, Moovweb, Bizo, Sqwiggle, Schwartz MSL, and Hummer Winblad.

• I’ve had four days in Menlo Park, including a 32 mile bike ride up Old La Honda road and along Skyline drive. I introduced the group to turkish food at Sultana restaurant. While in Menlo Park we spent a day at Google, a morning at SportVision, and learned about patent law at Fenwick West.

• The train ride from San Jose to Los Angeles lived up to its billing. The views were spectacular, and we got to see an amazing sunset over the Pacific.

• To cap off our trip we stayed in a house called Beethoven’s Trio in Santa Monica. Rather than eating out we were able to use the grill and the kitchen and prepare our own communal meals. It was fun to watch the students cook (and clean up) and eat in a very casual setting.

• We got to spend the weekend exploring Venice Beach and anything else in the LA area. Sunday morning I met a group of Chelsea fans at a local British pub. A fun way to get my soccer fix for the week.

• While in Santa Monica we visited with Capsule, Coloft, and Fullscreen. At Fullscreen we were hosted by three Luther alumni two of whom took the Entrepreneurship course and did the journey three four years ago. It is so gratifying to see your students succeed.

• Finally I’ve been able to spend six days “recuperating” in Breckenridge. Some might say that five days of skiing is hardly recuperating, and I would agree. However, we have had 30+ inches of fresh snow in the last three days, and the locals say this is one of the greatest storms ever. So to say that the skiing has been fantastic is a bit of an understatement.

After all of this, perhaps the best thing is that I get to go home tomorrow.

My daughter Kaia is getting married next summer. This is not new news, the proposal was made an accepted last June. But planning is in full swing now, and I was kind of excited when secured a visit with Capsule, because capsule provides a service where all the guests at your wedding can download the capsule app and it will automatically upload all the photos to a special page for the wedding.

This company was founded by Cyrus, who set out to solve a simple problem, a problem we’ve been coping with on this course as well. When you travel, how do you share all your digital photos with the buddies you are traveling with. When you have a big party? When you have a wedding, bachelor party, bachelorette party? Capsule has solved this in a nice, elegant way. All the photos uploaded for a particular event, are shared with the participants in the event. Its that easy. No need to bore all of your Facebook followers with every photo from your trip. If you’re an Instagram user, its super easy to add a special hashtag to your photo and it will be automatically imported into Capsule as well as shared on Instagram.

What was incredibly interesting for me was to listen to Cyrus talk about business models, and monetizing the service. Cyrus is not a CS guy, he’s a business guy. Of course as an entrepreneur he can talk the tech talk but his home is on the business side. Here’s an example of how differently we tech people approach a problem than the business guys.

Problem: Each event needs to have a unique id, that can be given to the participants to use to join the event, and/or tag their Instagram photos.

Tech Solution: Ha, this is easy, we’ll just allow people to pick a unique identifier, lets say #TannerAndKaia No problem, this is easy just give them a text entry box, and a quick database lookup to make sure the hashtag hasn’t already been taken. No big deal, even an intern could code this up.

Business Guy Solution: Ok, just generate a random hashtag #JK286TJ. Now if the bride and the groom want to have a nice hashtag for their wedding, we can sell them that as a strategy to monetize the service.

Brilliant! We tech guys get so focused on the solution most of the time that we never stop to think about simple strategies to monetize.

Our second visit of the day was to Fullscreen. This is a Culver City company that employs three Luther Alumni! Two of which I am very proud to say are also alumni of this very course. Drew is employee number 3 of Fullscreen, and Aaron is number 15, Jacob is not far after Aaron. Fullscreen now numbers over 220 employees, and is a very fast growing new media company.

What do they do? What do you mean new media company? Well, this is where my age really starts to show. Apparently there are people in this world that spend a lot of time watching “shows” on youTube. Shows like that Marbles girl, or teenagegirl14, and thousands of others. As Aaron said, this is not your demographic Brad, this is targeted at a group of people that will probably never pay a cable bill. So Fullscreen is a Network in the sense that they aggregate all kinds of these new generation entertainers, and help them monetize their videos on youtube. Note that monetize is a euphemism for ad serving, but thats really only a small part of what Fullscreen is about. Its a great company and Drew, Aaron, and Jacob were excellent hosts. They even talked their CEO into spending about an hour with us answering questions.

Another interesting story around Fullscreen is that Drew and George (CEO of Fullscreen) met at Coloft Santa Monica. We were also lucky enough to meet with the founder of Coloft, Avesta, (@avestar). He gave the students a great no-nonsense talk on his views of entrepreneurship. The story of Drew meeting George is a great example of the synergies that can happen in a co-working facility. At the time, Drew and a partner were trying to start a little consulting company to do coding for hire. Avesta happened to be talking to George who was looking for someone with Drew’s skill set. So he introduced the two of them, and a successful company was launched.

I love this story on a couple of different levels. First, as a professor I take pride in the success and accomplishments of my students even after they leave the campus. As an alum and faculty member of a college that counts community as one of its defining characteristics, it is great to find other organizations that lift up community as a differentiator.

You know those yellow lines on the football field? They are harder to draw than they look. Think for a minute about all of the different field conditions. Natural green turf, artificial turf, mud, snow, cold brown grass. Now think about all of the different colored uniforms the players wear. Now, look closely. The line never covers up any part of a player, or the ball. Notice that? The ball doesn’t have a yellow strip, the ball blocks out the yellow line. The same with players shoes. Today we got to learn about the yellow lines, the blue lines, the down and distance information, and many more cool effects that Sportvision puts on our television screens.

Here’s the group on the “practice Field” They were moving the blue and the yellow line for us as we stood there. You can kind of see them on the big screen on the wall. The rack of equipment behind me is what they need to bring to each game, and the computers on the desk are whats used by the operator during the game. The operator can adjust all sorts of parameters based on field conditions and uniform colors etc. In addition, in the case of a really bad snow storm, they can also project all the yard markers on top of the snow so the people at home have a better view of the field than the players.

In addition to football, Sportvision is also a big provider of on screen information for NASCAR and Major League Baseball. In the case of NASCAR they display a box of statistics right above the car as it goes around the track. For Major League Baseball, they show the ball and strike zone, and a bunch of statistics about pitch placement. They also collect statistics about every player on the diamond. They track the ball and the players using an array of cameras placed around the ballpark. Here’s where the cool math and physics comes in. Based on the flight of the ball, they compute the spin! The cameras are not good enough yet to track the laces, but with some math, they can provide a visualization of how the ball is spinning! Very cool.

Sportvision is looking at lots of sports, and looking at newer ways to get more information about every player. For example Football players may have special chips embedded in their shoulder pads someday in the future. NASCAR cars already have a special box in them that tracks all kinds of information for Sportvision, Soccer players are not likely to have any special chips as it would likely inhibit their play, unless something could be put in their shoes.

Like most of the companies we have met with Big Data is an important part of Sportvision’s future plans. Right now their main customers are the television networks, but in the future individual teams will pay for data. One interesting aspect of the big data strategy for Sportvision is that they don’t have to productize the analytics part of it. The reason is because most teams just want the data, and they consider the analytics to be a competitive advantage. This doesn’t mean that Sportvision won’t productize some analysis software, because there is a market at the college level and below where teams can’t afford to pay for their own data scientists.